Description:
Support our social media presence by focusing on specific platforms or content types within our larger social strategy. Social Media Specialists work alongside our Social Media Manager to ensure a consistent presence across our entire digital ecosystem while developing platform-specific expertise.
Responsibilities:
- Manage 1-2 assigned social platforms with platform-specific knowledge
- Create content optimized for your assigned platforms
- Monitor platform-specific trends, features, and algorithm changes
- Develop platform-specific growth strategies while maintaining brand voice
- Collaborate with Social Media Manager on cross-platform campaigns
- Track and report metrics for assigned platforms weekly
Qualifications:
- Proven experience growing accounts on specific social platforms
- Proficient understanding of your platform’s unique culture and user behavior
- Ability to adapt our message to platform-specific formats and audiences
- Creative problem-solving skills for algorithm changes and reach challenges
- Experience with platform-specific tools (TikTok Creative Center, Instagram Insights, etc.)
Currently seeking specialists for: TikTok/Short-Form Video, Instagram/Visual Content, Twitter/Threads/Text-Based Platforms, LinkedIn/Professional Networks, and Pinterest/Long-Term Discovery
